Your Bank Account balance is…

When mobile phones entered our lives, we made sure to use the device to possible limits. So much, so that a simple ‘Notification’ of a Missed Call was turned into a powerful ‘alerting system’.

Parents advised kids, ‘Give me a missed call once you reach home‘,

Wives told husbands, ‘Give me a missed call once you leave.’ 

and many used it to simply get a response from their respective contact. The best feature of Missed call was in it being FREE OF COST

Today, ‘Missed Call coupled with SMS’ has emerged as a powerful tool for Government & businesses  to connect with masses over a completely different vertical. A proficient means for Notifying, Alerting, Voting, Sampling, Survey & Feedback !

The Privilege

Central Bank of India used this facility to serve over million customers across India by giving them the privilege of checking their account balance over a missed call backed by SMS.

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VivaConnect’s FREEBI saves a million minutes for Central Bank of India

Being amongst top 18 Public sector banks in India, Central bank serves 27 out of 29 Indian states and 3 union territories with its 4214 branches and 26 extension counters. Serving a million customers across India.

Central Bank experienced a single query, common to all its customers across India.. What is my account balance?

A query that has been consistent over past 102 years!

Available options and their Drawbacks

• Visiting Branch / ATM – Disturbed busy routine for a miniscule query
• Calling Branch – Distracts staffs work flow at the bank
• Sending ‘Balance Query SMS – Chargeable & demanded SMS literacy
• Net/Mobile Banking –  Suited only for sophisticated urban masses with knowledge & access to superior technological devices

Double Ended Problem

Knowing account balance is vital for customers and the bank had strived to do its share to ease its customers by providing multiple ways to acquire it. But each mode had major drawbacks. Some demanded time & cost while the others required smart phones and sound knowledge of internet. All in all,  bank & customers both were left unsatisfied.

VivaConnect Touch

We understood that the optimum solution would lie in ‘The service reaching the customers rather than the customer reaching for the service!’  We proposed a Mobile Solution Product: freebi – A missed call based service for businesses to connect with its customers

Freebi

The service was initiated in September 2011 over the no. 92222 40000 for Balance Inq. / 92222 50000 for Last 3 transaction details for customers across India. The numbers were published as a new means to acquire up-to-date account balance information. With our freebi the process was as simple as ..

• Customer gives a missed call on 92222 40000, from the mobile number registered against his account at the bank
• The number is validated against the respective account by the system
• If found valid then the customer receives an SMS furnishing him with details of his account balance

The same procedure could be followed by calling on 92222 50000 to know last 3 transactions details

Result

The result was astonishing. The service faired extremely well as it proved to be time & cost effective for customers and bank alike.

• Free Service:  The service didn’t charge a single paisa from the customers
• Liberty: The service could be availed from any region across India
• 24×7: The banking hours weren’t matter of concern anymore

WIN-WIN Situation for CBI

Central Bank of India’s happiness knew no boundaries as it basked in the new brought success by VivaConnect’s freebi. It saved a million minutes of Central Bank’s employees which were earlier spent answering customers balance & transactional queries.  The product helped the bank in ways more than one ..

• Analytic reports facilitated real time tracking of numbers with details of their origin
• Enhanced CRM for bank
• Efficient customer engagement product promoting loyalty
• Hits increased to approx. 1 Million/month
• More than 30,000 customers avail this service each day

Central bank of India was bestowed with prestigious Finnoviti Award 2012 from ‘Banking Frontiers’ for  Innovation in banking products viz. ‘Information through Missed call’, followed by three other consecutive awards in the similar category

Vikram Raichura share’s his business sutras with SupportBiz

 

The vivacious entrepreneur shares his insights over current driving trends & innovative practices within India’s mobile marketing space. The Director gets candid as he talks about key areas of his company’s focus and the challenges that he faces, in the mobile marketing scenario. He also explains how advertisers fail to understand the true potential of Mobile marketing as they sideline this mighty medium.

 

Click here to read the article at SupportBiz 

Who knew that a mobile app could increase our sales plus put a smile over my staffs face!

Expresses Bhishma Choudhary of PONCHO, as we all celebrate at a busy PONCHO Indiabulls outlet (Parel). savoring the success of PONCHO Mobile app designed & developed by VivaConnect.  It’s another feather in VivaConnect’s cap!

Not long ago than 4 months, that he had walked thru VivaConnect’s doors, puzzled figuring out means to improve PONCHO’s service efficiency along with its sales figures. Although skeptical if VivaConnect was the right place to seek a solution for his query, yet he nudged the problem across the desk

Then his goals were

• Optimization of staff’s time

• Boosting up sales figure

Then the obvious question – Why a mobile app? 

We knew that we could design an app which would easily snuggle into PONCHO’s existing workflow without hindering their staffs activities. The app would be registering & delivering confirmed orders to the staff. Relieving them from order taking process. Thus giving them much-needed quality time for preparing & delivering orders.

Following numerous brainstorming sessions at VivaConnect, a mobile app was ideated, developed & delivered within a month. Following rigorous testing & modifications, the PONCHO mobile app was launched by April 2013.

 

App’y ordering!

The response was astonishing! The app’s popularity spread like jungle fire. In its very second month from launch, the mobile app alone fetched sales worth Rs.70,000/- The figures are rising every consecutive month. As of July 2013, there are 350 Active users for Android app while 100 for Apple(iOS) version. The figures are significant considering that ‘ordering via app’ feature is available just to Parel (Mumbai) outlet of PONCHO. Also out of the total orders received, more than 25% of orders are placed through the mobile app

Download the app now

‘Working with VivaConnect has been a great experience for us. We needed a completely new to-the-market solution for an age old industry problem, and the company delivered it in perhaps the simplest way possible. The team is skilled, diligent & amenable, and has gone a long way (multiple times, now) to mold a product as per our requirement. Though the best part has been the interaction with Himanshu who, with his vast experience and keen insightfulness, watches over every development closely and even helps us get clarity whenever required.’ , says Bhishma

As we finished our celebrations and prepared to leave, we noticed a group of corporate professionals discussing & placing their order over ‘PONCHO mobile app’ sitting right inside the outlet. A subtle smile was exchanged among VivaConnect team congratulating each other conveying “We Won!”

PONCHO is so happy by the convenience caused by the app, that a special discount of Rs.50/- is offered to all the orders made via app exceeding total of Rs.200/-

User review’s:

‘Great, user-friendly app. Kudos to VivaConnect for this simple, straight forward, user-friendly app! The clean design and smooth functionality leaves little else to be desired. Love it!‘

Hemangi Roy @ Google play

‘I applaud the Android App that Poncho has made. I have ordered with the App on my phone a few times and hot Poncho box is delivered at home.’  

Gaurav Sharma @ Zomato.com

Readying for high skies ..

What started as a small venture in 2001 is now an enterprise reaching corners of India with its unmatched mobility services and solutions. Presently its serving leading Nationalized Banks, Media Channels, Insurance Companies, Builders & FMCG brands to name a few. Though a decade down the line, yet its just a beginning for Vikram Raichura – The humble yet aggressive mind steering VivaConnect, India’s leading Mobile Marketing & Solutions company.

Follow the link to know more about Vikram Raichura’s future plans for VivaConnect at Telecom Lead.